
Dive into the vibrant tapestry of Thai culture, from language and cuisine to spirituality and healing, with Chula’s captivating articles.
“Thainess is the identity and character of Thai people. It is expressed through the perspective of outsiders who perceive shared traits among Thai people that set them apart from others. For example, Thais are seen as polite, cheerful, lively, fun-loving, and flexible. It can be said that the concept of Thainess that Thais think and believe in is not as significant as how others see and describe us in terms of social structure,” Professor Dr. Parichart Sthapitanonda, Acting Vice President, concisely defined.
Additionally, Thainess can be broadly divided into two categories: 1) Tangible Thainess, which includes architecture, art, clothing, and cuisine; and 2) Intangible Thainess, which includes language and culture, the personality of Thai people, wisdom, values, and beliefs, all of which can change according to social context.
Join us in exploring various aspects of Thainess, including language and culture, herbal medicine and health, and social and environmental issues.
Thai Language and Culture






Thai Herbal Medicine and Health



Social and Environmental Issues











