Chula Awards ASEAN and Thailand’s Top Corporate Brands for the 15th Year, Recognizing the Highest Corporate Brand Value of 2024
The Master’s Program in Brand Management and Marketing, Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, in collaboration with the Stock Exchange of Thailand and Manager Online, hosted the announcement of the ASEAN and Thailand’s Top Corporate Brands 2024 and presented the prestigious corporate brand awards and Hall of Fame honors on January 30, 2025, at the Chulalongkorn University Auditorium. The event honored organizations with the highest corporate brand values in Thailand and ASEAN for the year 2024, marking the 15th year of brand valuation research publication. The event was opened by Professor Dr. Surakiart Sathirathai, President of the Chulalongkorn University Council, and the report was delivered by Associate Professor Dr. Tartat Mokkhamakkul, Dean of the Faculty of Commerce and Accountancy. Senior executives from various companies attended to receive their honors from Professor Dr. Surakiart Sathirathai and Professor Dr. Wilert Puriwat, President of Chulalongkorn University.
President, Chulalongkorn University Council
Dean, Faculty of Commerce and Accountancy
A special panel discussion titled “What Actions Can Leaders Take to Achieve Corporate Brand Sustainability?” featured Professor Dr. Wilert Puriwat, Dr. Veerathai Santiprabhob, Chairman of the Thailand Development Research Institute (TDRI), and Dr. Artirat Charukitpipat, CEO of Bumrungrad International Hospital. The discussion was moderated by Associate Professor Dr. Ake Pattaratanakun, Brand Advisor at Chulalongkorn University and Head of the Marketing Department, Faculty of Commerce and Accountancy.
Professor Dr. Guntalee Ruenrom and Associate Professor Dr. Ake Pattaratanakun, from the Master’s Program in Brand Management and Marketing, revealed that the “ASEAN and Thailand’s Top Corporate Brands 2024” research team used the CBS Valuation tool to assess the corporate brand values for 2024, marking the 15th year of corporate brand valuation research. Despite significant changes in the economic, social, political, and technological environments in 2024, the research team assessed the brand values of companies listed on the Stock Exchange of Thailand and in six ASEAN countries, using financial data from qualifying companies to calculate brand values. The CBS Valuation formula integrates marketing, finance, and accounting principles and uses a 3-year average of each company’s financial data in their respective industries to derive a financial brand value.
Associate Prof. Dr. Ake Pattaratanakun, (right) Chief Brand Officer, Chulalongkorn University
This corporate brand valuation research has attracted strong interest from the business sector, as executives and investors can see their corporate brand values in financial terms, enabling them to develop sustainable corporate brands for long-term company success.
In 2024, Thailand’s Top Corporate Brand Hall of Fame award was given to one company, Bangkok Expressway and Metro Public Company Limited, for achieving the highest corporate brand value for five consecutive years. For Thailand’s Top Corporate Brands 2024, 15 companies received awards, including
- Carabao Group (89.115 billion THB)
- TISCO Financial Group (34.079 billion THB)
- Krungthai Card (99.847 billion THB)
- Muang Thai Insurance (40.699 billion THB
- SCG Packaging (100.594 billion THB)
- Dynasty Ceramics (13.968 billion THB)
- Asset World Corp (53.084 billion THB)
- Gulf Energy Development (387.787 billion THB)
- Home Products Center (133.630 billion THB)
- Bumrungrad Hospital (123.342 billion THB)
- Plan B Media (16.904 billion THB)
- Erawan Group (5.168 billion THB)
- KEX Express (30.270 billion THB)
- Hana Microelectronics (15.424 billion THB)
- Jasmine Technology Solution (60.776 billion THB)
The ASEAN’s Top Corporate Brands 2024 award, recognizing the top corporate brands from six ASEAN countries, was given to:
- Pt Bayan Resources Tbk (USD 31,445 million) from Indonesia
- CelcomDigi (USD 10,401 million) from Malaysia
- SM Investments Corporation (USD 11,559 million) from the Philippines
- DBS Group Holdings (USD 24,725 million) from Singapore
- Delta Electronics (Thailand) Public Company Limited (USD 20,294 million) from Thailand
- Joint Stock Commercial Bank for Foreign Trade of Vietnam (USD 10,799 million) from Vietnam.
In 2024, PT Bank Central Asia Tbk from Indonesia was inducted into the ASEAN’s Top Corporate Brand Hall of Fame for receiving the highest corporate brand value award for five consecutive years.
Others
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Prof. Dr. Pornanong Aramwit Faculty of Pharmaceutical Sciences, Chulalongkorn University
