Chulalongkorn’s Faculty of Communication Arts Signs MOU for National and International Communication Conferences  

On July 8, 2025, at Dr. Tiam Chokwadhana Auditorium, Faculty of Communication Arts, Chulalongkorn University, the Faculty of Communication Arts, Chulalongkorn University, signed a memorandum of understanding (MOU) regarding the organization of national and international academic conferences on communication with the School of Communication Arts Management and Innovation of the National Institute of Development Administration (NIDA), the Faculty of Journalism and Mass Communication, Thammasat University, the Communication Academic Association of Thailand, the Council of Mass Communication Faculty of Thailand, and the Advertising Association of Thailand. Associate Prof. Dr. Preeda Akkrajantachote, Dean of the Faculty, gave the opening speech.

The event featured a forum on “Building Knowledge, Connecting Media Ecosystems” to present the role and necessity of academic collaboration in addressing the transition of media ecosystems and developing knowledge and research that meets the needs of contemporary industry and society, particularly in issues of media literacy, creative media, and communication for change. The panelists included Assoc. Prof. Dr. Preeda Akkrajantachote, Dean of the Faculty of Communication Arts; Assist. Prof. Dr. Adchara Panthanuwong, Dean of the Faculty of Journalism and Mass Communication, Thammasat University; Assoc. Prof. Dr. Asawin Nedpogaeo, Dean of the Graduate School of Communication Arts Management and Innovation, National Institute of Development Administration (NIDA); Asst. Prof. Dr. Suthep Dechacheep, Chair of the Communication Academic Association of Thailand; Assoc. Prof. Surasit Wittayarat, President of the Council of Mass Communication Faculty of Thailand; and Mr. Rati Panthawi, President of the Advertising Association of Thailand. The discussion was moderated by Dr. Praweenmai Baikloy. The signing of this MOU continues the long-term cooperation on organizing national and international academic conferences on communication that has already entered its 9th year. The MOU aims to develop communication knowledge to keep pace with changes in technology, culture, and industry structure, as well as to bridge academia and the professional sector to jointly harness the power of media as a positive force for society.

Assoc. Prof. Dr. Preeda Akkrajantachote, Dean of the Faculty of Communication Arts, Chulalongkorn University, stated that “Communication today is not merely a tool for transmitting messages, but the power to create identity, relationships, and shared experiences among people. Media has become a space of meaning, both in the real and virtual worlds, while technology such as AI is profoundly changing our behaviors and ways of life. In this context, education not only plays a role in knowledge transfer but also serves as an important mechanism for driving public agendas and creating real change. Academic collaboration should therefore occur flexibly and naturally and remain open to new partners who share the same belief in creating a sustainable society through the power of communication.” 

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