Chula Students Win Big Prizes at 34th J-MAT Award 

Chulalongkorn University extends its warmest congratulations to our students for their outstanding achievements in winning the first prize, runner-up awards, and honorable mentions in the 34th J-MAT Marketing Plan Competition, competing for the Royal Trophy bestowed by Her Royal Highness Princess Maha Chakri Sirindhorn. This year’s competition was held under the theme “Packaging Speak Out: The Power of Premium Herbs.” The award announcements took place on November 15, 2025.

The teams from Chulalongkorn University that took home awards from the 34th J-MAT Award are: 

First Prize: Hello Herbs won the Royal Trophy, 130,000 baht prize money, and a certificate. 

• Wongsakorn Panyaso, 4th-year student from the Faculty of Communication Arts 
• Pimpapat Kongpiyajarn, 3rd-year student from the Faculty of Communication Arts 
• Pada Panyasurarit, 3rd-year student from the Faculty of Communication Arts 
• Thawanrat Bakban, 3rd-year student from the Faculty of Communication Arts 
• Kewalin Srisuvan, 3rd-year student from the Faculty of Science 
• Supichaya Khunthanasarn, 3rd-year student from the Faculty of Architecture 
• Nutcha Charoenprakorb, 3rd-year student from the Faculty of Architecture  
• Supervisor: Asst. Prof. Soamparnee Srisuvan from the Faculty of Architecture, Chulalongkorn University 

1^st Runner-Up: Hi-Herb, Hi Bro! won 70,000 baht cash prize and a certificate 

• Woranon Vajanobhas, 3rd-year student from Chulalongkorn Business School  
• Pirapat Rattana-abhaipong, 3rd-year student from Chulalongkorn Business School 
• Tarit Ardchana, 3rd-year student from the Faculty of Engineering 
• Siriwan Ungcharoensap, 3rd-year student from Chulalongkorn Business School 
• Tanya Yongpiyakul, 3rd-year student from Chulalongkorn Business School 
• Wichayada Wisetpreecha, 3rd-year student from Chulalongkorn Business School 
• Palika Paleekuy, 3rd-year student from Chulalongkorn Business School 
• Supervisor: Ajarn Kawisara Pattanacharoen, Chulalongkorn Business School 

Honorable Mention: Hi-Ya! won a 40,000-baht cash prize and a certificate. 

All members of the team are 3rd-year students from the Faculty of Communication Arts, Chulalongkorn University. 

• Manita Saijitruen 
• Thanyanat Chantiang 
• Ananyalak Chaimongkol  
• Chayanit Mangkornkaew 
• Romchalee Norachatewuthiwai 
• Mookmanee Ariyanopparat 
• Pirawadee Chansaengsri 
• Supervisor: Assoc. Prof. Dr. Saravudh Anantachart, Faculty of Communication Arts, Chulalongkorn University 

The 34th J-MAT Award is one of the most prominent university-level marketing plan competitions in Thailand. It is organized by the Marketing Association of Thailand (MAT) through the Junior Marketing Association of Thailand (J-MAT), in collaboration with SCG Packaging Public Company Limited (SCGP) as the main sponsor, and Hi-Herb under Lion (Thailand) Co., Ltd. This year, the competition drew 4,195 student participants from 52 institutions, forming a total of 427 teams. 

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