Winners from Sasin’s Business Triathlon 2020

Winners from Sasin’s Business Triathlon 2020

Congratulations to the winning teams of the Business Triathlon 2020 project by Sasin. Co-organized by Chulalongkorn University’s Sasin Graduate Institute of Business Administration, Charoen Pokphand Foods (CPF), Singha Corporation and Tesco Lotus, the Business Triathlon 2020 is a competition for undergraduate students from across the country to develop strategic plans to analyze and solve real business cases.

The Business Triathlon 2020 winners included:

Business Case CategoryTeamUniversity
Charoen Pokphand Foods (CPF)StrikersChulalongkorn University,
Faculty of Engineering
Singha CorporationPrestige Co.Thammasat University,
Faculty of Commerce and Accountancy
Tesco LotusBenthreeChulalongkorn University,
Faculty of Commerce and Accountancy

The 1st and 2nd runners-up for the CPF’s business case were the teams ‘Extrema’ and ‘CAPE’, both from Thammasat University. For Singha Corporation’s business case, ‘Dumpling Consulting’ team from Chulalongkorn University and ‘No Brand’ team from Thammasat University were the 1st and 2nd runners-up. The ‘Marmalade’ Team and ‘Acestasy’ team from Chulalongkorn University took the 1st and 2nd runner-up positions for the Tesco Lotus’s business case.

The final-round competition was streamed online April 24, 2020, when the teams presented their project plans to a panel of company executive judges. The judges from CPF included Mr. Chaiyuth Tipsuwanporn (Senior Vice President – Retail Business), Mr. Pote Sakunthavorn (Vice President – Commercial) and Mr. Kris Kongthanadarakorn (Vice President – Talent Attraction and Acquisition). From Singha Corporation, the judges were Mr. Cholawit Sukudom (Managing Director Group of Knowledge and Development, Boonrawd Brewery), Mr. Paisan Chitrekarn (Managing Director, EST. Company (1933)), and Mr. Vorapat Chavananikul (Deputy Chief Executive Officer, Boonrawd Trading).


The sense of kinship and warmth found in the Chula community is priceless and a treasure worth keeping.

Prof. Dr. Pornanong Aramwit Faculty of Pharmaceutical Sciences, Chulalongkorn University