CU News

Chula Innovations for Society to Fight COVID-19

Chulalongkorn University has taken a bold step in commutating its transformation to an innovation-centric university with its “Innovations for Society” campaign.  The campaign uses a short movie to inform the public about the various innovations that Chula has successfully developed to fight the COVID-19 pandemic, as part of Chula’s mission to play a leading role in “Creating Knowledge and Innovation to Promote Sustainable Development for Society”.

The short film, “Innovations for Society: Innovations against COVID,” uses a storytelling technique from the point of view (POV) of an ad agency person who has to dig deep into her creative arsenal to come up with a pitch for the client to approve.  Chula’s target is “to communicate a myriad of innovations against COVID-19 that are full of technical and complicated jargon in a fun and engaging way in 3 minutes.”   The film director is able to successfully tie all the information into a coherent, cute and funny storyline that the audience has to smile at.  The storyline is divided into 3 parts.

First, it starts with “preventive innovations” such as a face-mask spray to protect us from virus and dust, and CU-RoboCovid — the medical-support robot. Then, it describes “screening innovations” such as the Chula Covid-19 Strip Test, Chula Express Analysis Mobile Unit (EAMU), and COVID-19 data incubator website that’s developed with other partners.  Finally, the story concludes with “remedy innovations” such as COVID-19 mRNA vaccine, tobacco vaccine, Chula MOOC (massive open online course), and Quick MBA from home that provides cutting-edge professional knowledge to the Thai people with novel ways to earn a living during the COVID-19 crisis.

Chula’s innovations against COVID-19 are part of the university’s mission to serve the society with technological breakthroughs as well as to be a driving force for Thai society to continue along the path of robust growth.

Watch the full clip at

Chula’s encouragement and support for research is excellent for teachers, students, and the public.

Associate Professor Dr. Suchana Chavanich Faculty of Science, Chulalongkorn University