Faculty of Communication Arts

Bachelor of Arts in Communication Management (International Program) (BCM)


Quick Information



YearS Full-time


  • Learn from Top-Notch Professors and Practitioners in the Field
  • Mandatory Study Tours for Real-World Learning
  • Local and Overseas Internship for a Better Career
  • Exchange Program with over 50 Partner Universities



International Programs Office
Faculty of Communication Arts

Chulalongkorn University

+66 2218 2215 (ext. 102-106),
+668 6304 1007


With the advent of new information and communication technologies (ICTs), citizens of the global village can now communicate beyond the constraints of space and time. Meanwhile, new ICTs are reforming human communication experiences with the growing trend towards miniaturization and mobility. The communication phenomena of this era are not only reflected in the widespread diffusion of cellular phones and personal communication systems but also in the ongoing convergence of all types of media and ICTs into the future.

Aside from these technological changes, the ongoing currents of globalization have also prompted the need for each country to cope with liberalization of trade and services,  Thailand is, included. Through its membership and association with such regional and international organizations like ASEAN (Association of Southeast Asian Nations) and WTO (World Trade Organization), Thailand has in effect been incorporated into a new economic, political and social regime. Policy-making is no longer a national matter as international and regional trade agreements can directly influence and shape that process. Moreover, Thailand is now a major production base for foreign investment in many industries, for instance, agro-industrial, automobile, and electronics equipment. Transnational Corporations (TNCs) that have stakes in such local investment require that their personnel have a certain communicative fluency in English as well as an international outlook on things. This has given rise to the creation of international programs in many higher – education institutions in Thailand.

In the area of communication, Thailand has a strong potential to be base for overseas communication and production organizations, with relatively low labor cost and the existence and enforcement of Intellectual Property Law. With regard to local communication organizations, Thailand could be a production hub for exports of communication products since the usage of English has been quite widespread in the Thai environment, both on the production and consumption sides. Other facilities have also been developed to support English-speaking endeavor. Thus, there is indeed a need for communication graduates who have English proficiency, good conscience, competitiveness, and an ability to work in an international environment.

The challenge facing local communication institutions is to produce graduates with such attributes. The Faculty of Communication Arts, Chulalongkorn University, is meeting that challenge partly by developing a new international program in communication management. This program is developed at an opportune time when Chulalongkorn University, the oldest and one of the most prestigious academic institutions in the country, is transforming into an autonomous university under state regulation. In that transition, the Faculty of Communication Arts aims at becoming an academic resource in this fast-changing field of communication, for both local and international arenas. As outlined and reinforced in the design of the program, prospective graduates will be equipped with the ability to effectively manage information and communication in an international and media-laden environment, with good conscience.


1. to produce graduates who are knowledgeable in the subjects taught, have good conscience and are able to communicate in English well;

2. to produce graduates who are highly skilled in managing mass communication and other communication-related matters and have a good understanding of information policy, both at national and international levels.

WHY this program
at Chula


Learn from Top-Notch Professors and Practitioners in the Field

Students will have the opportunity to study with eminent professors from institutes located in the United States, Australia, England and other European countries.  Joint research projects with students, academics and researchers of these foreign universities are also possible.


Mandatory Study Tours for Real-World Learning

As part of the curriculum, students will have opportunities to visit institutions of higher learning, important historical and cultural sites, as well as companies and agencies involved in communication industries.


Local and Overseas Internship for a Better Career

Students are required to complete an 8-week professional internship to put into practice theories they have been studying an develop skills to build their professional career.  Students are free to choose the type of company or organization related to communications or media, either in Thailand or overseas.


Exchange Program with over 50 Partner Universities

In conjunction with institutions of higher learning overseas, students are encouraged to spend a semester abroad to experience new lifestyles in different parts of the world.  Tuition is waived by the host institution. We also welcome inbound foreign exchange students!  For details, please visit our Exchange Program page here.

Career Opportunities

The Faculty of Communication Arts has an outstanding reputation in various areas such as journalism, advertising, mass-communication, public relations, motion pictures and still photography, speech communication and performing arts. 

The Communication Management program is designed to provide intellectual and professional tools needed in developing a high standard of graduates who are equipped with a thorough understanding of both national and international communications and are capable of managing a full range of communication. Graduates from the program work in the following fields:

  • Entertainment
  • Television
  • Reporter
  • Writer
  • Copy Writer
  • Director (stage, TV, performing arts)
  • Marketer
  • Brand Building
  • Public Relations
  • Advertising
  • Event Organizers
  • Communication Planner in Governmental agencies and private sector


Eligibility Criteria:

1. Applicants must currently enroll in their final year of high school – Mathayom 6 or its equivalent levels according to terms and conditions set by Chulalongkorn University.

2. Applicants must have achieved a minimum score in any one of the following proficiency tests. (All tests must have been taken less than two (2) years prior to the application date.)

  • CU-AAT – Verbal 400 or higher, and when combined with Math 900 or higher
  • New SAT – Evidence-based Reading and Writing 450 or higher and when combined with Math 980 or higher

3. Initially, applicants will be evaluated based on the following test scores:

  • CU-AAT (Verbal Section) or New SAT (Evidence-based Reading and Writing) 65 %
  • CU-AAT (Math Section) or New SAT (Math) 35 %

For details, please visit our Admission Page, here.

Academic Year Calendar

First Semester (Fall): August – December
Second Semester (Spring): January – May
Summer Semester: June – July


International Programs Office

Faculty of Communication Arts

Chulalongkorn University

6th Floor Mongkutsamatiwong Building

254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand

+66 2218 2215 (ext. 102-106),
+668 6304 1007


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