Graduate School

Master of Arts (M.A.) Program in Cultural Management (International Program) (Interdisciplinary) - MACM


Quick Information



YearS Full-time


  • Ranked Among World’s Top-Ranking Schools
  • Fast-Track Program for Executive Positions
  • Top-Caliber Professors
  • International Exposure and Cultural Experience



Master of Arts Program in Cultural Management
Graduate School Chulalongkorn University

Chulalongkorn University

+66 2218 3783


The Graduate School of Chulalongkorn University offers a Master of Arts Program in Cultural Management (MACM) with three fields of concentration: Cultural Tourism Management, Performing Arts Management, Museum and Gallery Management. The M.A. Program in Cultural Management started its program in 1999 to provide students with a challenging opportunity to become leaders in arts and cultural organizations through more systematic, creative, and socially focused training. This is a program for people involved in the management of cultural heritage and cultural resources. The program’s objective is to prepare students for a fast-moving, ever-changing, and global environment.

Cultural management is a new field of study only recognized recently as a distinct discipline and profession in its unique capacity, career model, teaching, and research need. Its significance is increasing in a changing society where public and private sectors have to find new roles to play in response to rapid changes in the social and economic environment of cultural organizations. The cultural sector has a broad definition that includes live performing arts, museums, and heritage, entertainment as well as tourism. To optimize the potential of the cultural workforce, reinforcement of management in the cultural sector should be an urgent priority. Few Thai universities and institutions offer teaching in this discipline.

WHY this program
at Chula


Ranked Among World’s Top-Ranking Schools

Chula’s MACM was ranked 31st in The World in Arts and Cultural Management by eduniversal Best Masters Ranking 2019. The Best Masters ranking in Arts and Cultural management offers 50 universities where a master’s degree can be obtained. To learn more about the ranking, please visit Best Masters’ website, here.


Fast-Track Program for Executive Positions

The MACM is a 3-semesters program for graduates who intend to acquire a solid disciplinary education in preparation for executive positions in cultural management. The program is designed to support the professional development of the cultural workforce at the managerial level through the acquisition of new skills and organizational leadership in organizations devoted to advancing the arts, cultural, and social heritage. The program should be attractive to those seeking or developing administrative careers in the fields of tourism, performing arts, gallery management.

  • Cultural Tourism Management: Those who are responsible for tourism policy-making, tour operators, tour managers, tourism officers, and tour guides.
  • Performing Arts Management: Those who are involved in the performing arts and theatre fields such as managers and organizers in the cultural industries, film producers, actors, dancers, designers, composers, and musicians.
  • Museum and Gallery Management Those who are responsible for for-profit or non-profit organizations such as museums, libraries, cultural centers, and galleries.


Top-Caliber Professors

The program is designed for an international interested party. Our teaching staff comprises of skilled and proficient professors from distinguished European and American universities and research institutions as well as professors of Chulalongkorn University and other reputable institutions.


International Exposure and Cultural Experience

Through this approach, the students will gain exposure to different countries and cultures by working together with professors and colleagues. Program is taught using a combination of lectures, seminars, case studies, on-site visits, and analytical discussions. Elements of the courses include current affairs in art management, human resource management, finance and funding strategies, law, marketing for the arts, policy-making, and education in the arts.

Career Opportunities

Graduates of the MACM can pursue careers in cultural management, such as professors, academics, independent professionals, a manager of a dance performance management company, music bands management, concert organizer, cultural business management, museum business, gallery business.fields:


Qualification of Applicants

  1. Applicants must hold at least a Bachelor’s Degree or its equivalence in any field of study.
  2. A score of at least 500 on TOEFL or at least 60 on CU-TEP or at least 5.0 on IELTS. The validity of the English proficiency result stands for only 2 years.
  3. Candidates are considered eligible for admission to the Program by the program committee

* Applicants who have completed a two-year Bachelor’s Degree using a Diploma Degree or its equivalent need to submit a Diploma Degree transcript along with the application form.

How to apply

  1. Applicants have to submit the application form and required documents:
  • In-person at the Master of Arts Program in Cultural Management Office, 14th floor, Chaloem Rajakumari 60 Building (Chamchuri 10), Phayathai Road, Wangmai, Patumwan, Bangkok 10330 Thailand (09:00 – 16:00); or
  • Via e-mail to
  • By post to

the Master of Arts Program in Cultural Management Office,
14th floor, Chaloem Rajakumari 60 Building (Chamchuri 10),
Phayathai Road, Wangmai,
Pathumwan, Bangkok 10330 Thailand

List of required documents

  1. Handwritten application form (download here)
  2. Photo
  3. Passport
  4. Degree certificate
  5. Transcript
  6. Two recommending letters
  7. English score
  8. Introduction letter
  1. Fill in the online application here. Applicants must choose Plan B.

List of required documents to upload

  1. Passport
  2. Transcript
  3. English score
  1. Pay the application fee 1,000 THB at the program office.

*Please note that applications will be rejected if applicants do not submit both the offline and online application forms with required documents.  For details on how to apply, please visit our website, here.


Master of Arts Program in Cultural Management

Graduate School

Chulalongkorn University

14th Floor, Chaloem Rajakumari 60 Building (Chamchuri 10)

254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand

+66 2218 3783


จุฬาฯ มีลักษณะของความเป็นพี่น้อง ความอบอุ่น เป็นสังคมที่อยากอนุรักษ์ไว้

ศาสตราจารย์ เภสัชกรหญิง ดร.พรอนงค์ อร่ามวิทย์ คณะเภสัชศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย

เว็บไซต์นี้ใช้คุกกี้ เพื่อมอบประสบการณ์การใช้งานที่ดีให้กับท่าน และเพื่อพัฒนาคุณภาพการให้บริการเว็บไซต์ที่ตรงต่อความต้องการของท่านมากยิ่งขึ้น ท่านสามารถทราบรายละเอียดเกี่ยวกับคุกกี้ได้ที่ นโยบายการคุ้มครองข้อมูลส่วนบุคคล และท่านสามารถจัดการความเป็นส่วนตัวของคุณได้เองโดยคลิกที่ ตั้งค่า


ท่านสามารถเลือกการตั้งค่าคุกกี้โดยเปิด/ปิด คุกกี้ในแต่ละประเภทได้ตามความต้องการ ยกเว้น คุกกี้ที่จำเป็น

  • คุกกี้ที่จำเป็น

    ประเภทของคุกกี้ที่มีความจำเป็นสำหรับการทำงานของเว็บไซต์ เพื่อให้ท่านสามารถใช้เว็บไซต์ได้อย่างเป็นปกติ ท่านไม่สามารถปิดการทำงานของคุกกี้นี้ในระบบเว็บไซต์ของเราได้

  • คุกกี้เพื่อการวิเคราะห์

    คุกกี้ประเภทนี้จะทำการเก็บข้อมูลพฤติกรรมการใช้งานเว็บไซต์ของท่าน โดยมีจุดประสงค์คือนำข้อมูลมาวิเคราะห์เพื่อปรับปรุงและพัฒนาเว็บไซต์ให้มีคุณภาพ และสร้างประสบการณ์ที่ดีกับผู้ใช้งาน เพื่อให้เกิดประโยชน์สูงสุด หากท่านไม่ยินยอมให้เราใช้คุกกี้นี้ เราอาจไม่สามารถวัดผลเพื่อการปรับปรุงและพัฒนาเว็บไซต์ให้ดีขึ้นได้