Chulalongkorn Business School

Doctor of Philosophy Program in Marketing

Quick Information

HIGHLIGHTS

2

YearS Full-time

Duration

  • World-Class Accreditation
  • State-of-the-Art Library System and Database
  • Real-Time Financial Lab

ADMISSION

CONTACT PROGRAM

PhD Program
Chulalongkorn Business School

Chulalongkorn University

+66 2218 5876
phd_cbs@cbs.chula.ac.th

Overview

The Doctor of Philosophy Program (Ph.D.) is a fulltime program with four-years of study coursework and dissertation offered by Chulalongkorn University’s Business School or Chulalongkorn Business School (CBS).  Through conducive learning environment, students will experience, explore and develop insightful research ideas in the fields of Finance, Management, Marketing and IT in Business. Students will learn to acquire theoretical and methodological skills necessary for frontier advances, both scholarly and professionally.

In Finance, practice and theory are interdependent. Finance students will be equipped with in-depth theoretical background, and by means of rigorous research requirements, trained to make significant contributions to the existing body of knowledge. Key areas in Finance major include asset pricing, portfolio management, corporate finance, market microstructure, derivatives pricing, risk management, and securities market regulation.

In Management, the curriculum covers arrays of management theories and practices to tackle the 21st century management issues. Key research themes include innovation, decision making, organizational behavior, organizational design, human resource management, knowledge management, and business strategy.

For Marketing disciplines, selected marketing research topics are chosen for students to tackle so that they learn to cope with the ever-changing and fast-paced market environment.  These topics include the most up-to-date marketing theories and modelling, marketing innovation, consumer behavior analysis, digital marketing, marketing profitability and branding theories.

IT in business is tailored to create world-renowned scholars possessing a breath of innovation that optimally blend creativity and information technology. Doctoral dissertation will touch upon various issues on business with the depth of information technology diligence. The outcome will definitely yield hybrid insight that greatly contribute to the business realm.

At Chula PhD Program, we are committed to providing a rigorous platform on which our students learn and make significant contributions to the existing body of knowledge in the domains of Finance, Management, Marketing and IT in Business, be it academic or practitioner-oriented.  It is where Theory and Practice converge to challenge the existing knowledge frontiers.

WHY this program
at Chula

1

World-Class Accreditation

Chulalongkorn University is ranked no. 247 in World University Ranking and no.151-200 in Business & Management Studies in QS 2020.  Chulalongkorn has been top ranked Thai’s university for the past 4 years by the Times Higher Education – QS World University Rankings according to www.topuniversities.com.

Moreover, CBS has been awarded world-class accreditation from AACSB (the Association to Advance Collegiate Schools of Business) for 2015-2021.  Such accreditation represents the highest standard of achievement for business schools worldwide.  Less than 5 percent of the more than 16,000 business schools around the world have earned AACSB Accreditation. CBS is also an EQUIS accredited school (2019-2022).

This is solid proof of our highest standard of teaching and research quality, and we will continue to play an active role and strive for excellence on the global stage.

2

State-of-the-Art Library System and Database

With more than 50,000 volumes and subscriptions to over 200 academic journals, business periodicals and trade magazines, our library is recognized as one of the largest business school libraries in the region.  The library is connected to Chula’s Information Network (CHULALINET), an online database search system which allows faculty members and students access to worldwide information databases, e.g. ABI/Inform (ProQuest), Blackwell Synergy (Wiley-Blackwell), Glabal Market Information Database (GMID), KResearch, etc.

3

Real-Time Financial Lab

In the Financial Lab, students can actually see for themselves how securities valuations, trading strategies, portfolio management techniques, and other important financial market concepts are interconnected in the financial marketplace.  The FAST system makes use of live, real-time financial information and news supplied by REUTERS.  The “market action” is real; only the gains or losses are simulated. In addition to the FAST system, REUTERS satellite data link, and REUTERS Financial Television (RFTV), the Financial Lab provides other sophisticated financial analysis tools like MatLab and SAS.  Faculty members and students can also access a wide variety of data sources, including Datastream, Thomson Financial Securities Data Company, and SETSMART.

Career Opportunities

PhD graduates have many lucrative career options which may include

  • Management Consultant
  • Market Research Analyst
  •  Faculty member, Economist
  • Entrepreneur
  • Director of Human Resource
  • Logistician
  • Marketer
  • etc.

Admission

Application period is February – April.

Admission Requirements:

  1. PhD Application form
  2. Two letters of recommendation 
  3. Master’s degree in related fields
  4. CU-TEP  or TOEFL  or IELTS  test scores (valid if no more than two years old) with a minimum of
    • TOEFL Internet 79
    • CU-TEP 86 + Speaking part
    • IELTS 6.0
      ***Except for graduated a Master of International Programs and English courses. Do not send the test in English.
  5. GMAT or GRE test scores (valid if no more than five years old) with a minimum of
    • GMAT 550
    • GRE 1100
  6. Undergraduate and graduate transcripts.
  7. Two copies of Identification Card (Citizen ID or passport) and house registration(Thai only).
  8. Two 2-inch recent photographs.
  9. Application fee 3,000 Baht.

For admission details, click here.
For course structure and details, please see, here.

Contact

PhD Program

Chulalongkorn Business School

Chulalongkorn University

4th floor, Building 8

254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand

Tel
+66 2218 5876

Email
phd_cbs@cbs.chula.ac.th

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