Assistant Professor Ake Pattaratanakun from Chulalongkorn Business School, shares his insights on current place branding as a way to increase revenue, values and sustainability.

To promote the preservation of cultural heritage and lifelong learning among the public, and cultural tourism among visitors, Chula’s Office of Arts and Culture Administration is recommending activities and learning resources available at the University access to everyone, be it a stroll around the campus to admire the architecture, and museums, or enjoy Thai and international music performances.

Chulalongkorn University researchers have discovered Thailand’s first glowing land snail and the first one in the world in the last 80 years.  Preparations are underway to decode its genetics paving the way to expand medical research and scientific knowledge on the ability of snails to glow.

Chulalongkorn University Researchers have developed an electrochemical strip Test for the amount of THC which is the psychoactive agent in Cannabis.  A highly sensitive, non-laboratory test kit yields fast, accurate results, helps ensure consumers’ safety and reduces the risk of ingesting harmful substances. 

Chulalongkorn University’s Faculty of Veterinary Science and the Faculty of Engineering have worked together to research and develop a three-dimensional artificial cornea from stem cells that offers a way to treat deep corneal wounds in dogs. The innovation helps to solve the problem of treatment methods that rely on tissue replacement which is hard to find and very expensive. It makes it possible for dogs to be able to see clearly and comfortably once again.

Chula Faculty of Allied Health Sciences has launched a ready-to-eat flourless rice innovation made from egg whites, branded “eggyday”.  This product is low in calories, filled with good-quality protein, high in calcium, complete with dietary fibers, and free of gluten.  It is suitable for health-conscious people trying to control their weight, the elderly, and those suffering from diabetes. 

Researchers from Chula Faculty of Science invented an easy-to-use “Cat Urine Test Kit” to screen for the risk of kidney disease, gallstones, and cystitis in cats. The test kit provides fast and accurate results, so cats can be treated promptly.