“Give Smiles, Not Gifts”: Chula’s Original Short Film Captures Graduates’ Perspective on Gifts for Graduation Day 

Congratulations to all our 2022 graduates who will be joining the graduation ceremony, scheduled for October 5 to 7, 2023, at the Chulalongkorn University Auditorium. 

The Office of Student Affairs and Chulalongkorn University Communication Center have collaborated to produce the original short film “Give Smiles, Not Gifts,” reflecting on what graduates would like for their graduation day under the concept “Heart is the best gift.” The film was produced to congratulate all of the 2022 graduates and promote the campaign to reduce the practice of giving extravagant gifts, such as flowers and balloons, to minimize waste generation, support environmental friendliness, and transform graduation celebrations into occasions for sharing smiles rather than receiving gifts. 

The short film “Give Smiles, Not Gifts,” produced by Chatchai Khunponpitak and directed by Chatchai Prasertmak, has been submitted for national and international competitions under the title “Gift or Waste.” The film won the GOLD award in the Planet category at the Luum Award 2023, an advertising film competition held in Switzerland in November 2023. Additionally, it received the First Runner-Up award in the Advertising category at the Thailand Moral Awards 2023, organized by the Center of Moral Promotion (CMP) (Public Organization) in Thailand in August 2024.

To watch the short film, “Give Smiles, Not Gifts”, click here: https://youtu.be/G6IRt6GtpN0?si=ctJizaKVhkNlchRD

Additionally, the director and production team behind the short film about Chulalongkorn University’s graduation ceremonies, which has won several awards at global advertising film competitions, include:

• The film “Life of Kwan” in 2020, which received an Honorable Mention in the Content category from the WINA World Independent Advertising Awards in Switzerland.
• The film “The Gift” in 2019, which won the Bronze Award in the Digital Content for Education category and an Honorable Mention in the Film: Public Services Campaigns, Civic Campaigns, and Social Campaigns category from the WINA World Independent Advertising Awards in Switzerland.

You can watch other short films promoting the value of modesty in congratulatory expressions at: https://youtube.com/playlist?list=PLz8ybyIbK_DiZAi1OfVscpaCfa-5GphPm&si=0U2ZwEfa9341OFb4.

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