Chula Students Win the 33rd J-MAT AWARD University Marketing Plan Competition 

Students from Chulalongkorn University’s Faculty of Commerce and Accountancy, team daytis10, won first place in the 33rd J-MAT Award competition. They received the trophy from Her Royal Highness Princess Maha Chakri Sirindhorn, along with a scholarship of 130,000 Baht and a certificate of recognition. 

Additionally, Associate Professor Dr. Nuttapol Assarut, a lecturer from the Department of Marketing, Faculty of Commerce and Accountancy at Chulalongkorn University, who served as the faculty advisor for team daytis10, received an award for being the advisor of the winning team, along with a 20,000 Baht support grant. 

Team daytis10 from the Faculty of Commerce and Accountancy at Chulalongkorn University consists of:  

• Miss Pimmada Phanayotakool (Marketing major) 
• Miss Nattnicha Boonsong (Marketing major) 
• Miss Bandita Ngaosupphathan (Marketing major) 
• Miss Chadawan Buaon (Accounting major) 
• Mr. Pichaphop Prapanrung (Insurance major) 
• Miss Nichapha Prutipattanapong (Finance and Banking major) 

The J-MAT Award is the most prestigious marketing plan competition in Thailand, organized by the Marketing Association of Thailand since 1991. It provides students with the opportunity to apply marketing knowledge to real-world situations. This year’s competition involved over 1,529 students from 59 institutions and 400 teams across the country. The competition’s theme was “Elevating Confident Smile with Dry Brushing Innovation,” where participants developed a marketing plan for the DENTISTE brand, a premium oral health and care product. The goal was to encourage consumers to adopt the practice of dry brushing with DENTISTE’ MAX TOOTHPASTE, promoting better oral health and effectively targeting the Gen Z demographic. 

• Facebook
• Twitter
• Line