A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.  

Dive into the vibrant tapestry of Thai culture, from language and cuisine to spirituality and healing, with Chula’s captivating articles.

Chula Medicine in collaboration with the Department of Thai Traditional and Alternative Medicine and Gastroenterologists from Thai medical schools proves that Thai curcumin can help treat dyspepsia as effectively as antacids. The research is poised to push Thai curcumin to the global marketplace.

The Faculty of Arts, Chulalongkorn University invites us to explore and understand the phenomenon of “mutelu” — superstitious and mysterious matters that reflect social conditions, the way of life, and the emotional state of city people who must contend with loneliness and the myriad uncertainties they face in life.

Researchers from Chulalongkorn University have made use of forage grass to feed microorganisms and convert the resulting fat into jet fuel. They aim to expand petroleum-based oil replacement production to reduce impacts on human health and the environment.

The Faculty of Arts, Chulalongkorn University in collaboration with the Thailand Foundation is promoting the learning of Thai language as a new form of Soft Power which is rapidly gaining popularity internationally. It has now launched language instructional media for teaching Thai in nine languages via Chula MOOC and the E-book format.

After legalizing the Kratom plant in Thailand, researchers can now build upon a longstanding local wisdom to use the plants for healing.   Dr. Thongchai Sooksawate, a lecturer from the Faculty of Pharmaceutical Sciences at Chulalongkorn University, presents his ongoing research to use Kratom plants as analgesic, anti-inflammatory drugs, and detoxification aids for substance addiction, offering natural alternatives to chemical medications.

Chula scholar recommended that the Thai government recognize the Elephant Pants as a Soft Power by featuring them in cultural activities, supporting local craftsmen, promoting the product in international fashion events, and sharing the origin and sustainability of the Elephant Pants on digital platforms. This will improve Thailand’s image and support the local economy.

Chula joins hands with the Thai Health Promotion Foundation (ThaiHealth) to design “Walkable City” using the GoodWalk Score as the criteria for selecting the pilot area to be developed as Walkable City in Bangkok as well as many cities around the country.  The plan is to help reduce pollution, revitalize tourism, and the local economy while enhancing the quality of life and health for city dwellers. 

History is fun with Historicovator, an innovative metaverse media for learning the past at your own pace, by a Chula Education Lecturer that won several awards at the iCAN 2023 Innovation Contest in Canada.

“Cello-gum”, a groundbreaking innovation by Prof. Dr. Hathaikarn Manuspiya from the Petroleum and Petrochemical College at Chulalongkorn University, transforms coconut jelly biowaste into valuable food ingredients worth billions of baht.