Chula Students Come up with a Business Idea – SOPet, an Online Virtual Veterinarian Service

SOPet, an online virtual veterinary clinic and popular startup that gives instant help and advice from vets online with pet issues, is the brainchild of Chula sophomore students in the Bachelor of Arts and Science in Integrated Innovation (BAScii) degree, under the CU Innovation Hub – a highlight of the strength of the social enterprise, that is fast, reliable, and affordable.  SOPet was created based on the experiences of pet owners who have had the need for immediate advice or assistance in times of crisis, but were unable to rush to the clinic or veterinary hospital in time.

“BAScii is an international program with an emphasis on integrated innovation and business operations “BAScii is an international program with an emphasis on integrated innovation and business operations under the support of CU Innovation Hub. The program offers a course called Project Seed which students are required to take, and we must form our own start-up company as a project,” said Chwin Wiriyasophon, one of the founders of SOPet, talking about the inception of the project.  Their key advisors are Dr. Ronakorn Waiyawut, program instructor, and Dr. Teerakorn Ananthothai – Chief Innovation Officer and Co-Founder of Globish Startup Company.

Why online virtual veterinarian service?

“The idea for SOPet came from a friend, also the co-founder, who experienced a problem when he couldn’t take his pet to the vet because his house was flooded.  We’re all pet lovers, so we came up with the idea of an online veterinary business,” said Chwin, Managing Director of SOPet, while introducing 5 co-founders and 3 other team members: Napat Xiangliu, Wachirawit Siridechanon, Chananya Asawawararit, Chosiya Losuwankul, Phakamon Inthanilom, Emiri Hiraoka, Pusadee Prasertwit and Korpong Ruengwattanakul.

““We share business operations responsibilities, without letting it affect our studies.  Though this project is already a part of our coursework, we try to find some extra time to take care of the business every day.  We outsource the admin work as well.”

SOPet service model

Chwin explained that the current SOPet Online Virtual  Veterinarian service model is still at the stage of an MVP (Minimal Viable Product) that offers services through a Facebook page.

“We are testing the market first, and soon, we will be introducing the website.  Customers can send messages via Facebook chat to access veterinary help.  We have personnel assigned to recommend how to choose the type of services and coordinate with veterinarians whose expertise matches the needs of customers.  Included is a network of over 20 veterinarians (selected from more than 80 applicants), who can offer vet advice online within 5-10 minutes.”

Chwin said that after about a year of service, the feedback has been highly satisfactory.  Based on service evaluation scores in a survey of more than 1,400 pet owners, over 98%  rated SOPet as “very good”.

“DARF” – SOPet’s Online Virtual Veterinarian Service Strengths

The Managing Director of SOPet said that business is based on the core values of “DARF”

What topics can I consult with the online veterinarian?

SOPet Online virtual Veterinarian service focuses on giving advice on online channels, the types of which customers can choose to fit their needs.

The discussion with the SOPet veterinarian focuses on 6 important topics:

However, the veterinarians will not agree to give any diagnosis or treatment of animals via an online platform.

SOPet aims to expand the service in the future

For the future plan of this social enterprise, SOPet’s founding team hopes to develop an online medical service system (Telemedicine) that is top-of-mind of customers across the country. They may sign memorandums of understanding (MOUs) with agencies such as the Faculty of Veterinarian Sciences to develop a shared-service platform in the future.

“We have to thank every important party that has made this startup a reality — our friends from BAScii who have been by my side, ready to adapt and fight together all along; our teachers and mentors who spared their time to give us advice and believed in us since day one. Also, thanks to all the faculty members, staff members, BAScii executives, and all our friends at CU Innovation Hub for their support,” said Chwin.

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