Chula’s Communication Arts Faculty Launches ‘One Family, One Soft Power’ Initiative with Online Filmmaking Courses and Skill-Building Activities” 

The Faculty of Communication Arts, Chulalongkorn University, CU Nited Extension Co., Ltd., in collaboration with the Subcommittee on National Soft Power Development in Film, Drama, and Series, the Thai Film Directors Association, and the Television Scriptwriters Association, held a press conference to launch the “One Family, One Soft Power (OFOS)” project, offering online courses and filmmaking skill-enhancement activities. The event took place on October 15, 2024, at Lido Connect. Dr. Surapong Suebwonglee, Chairman of the Subcommittee on Driving the ‘One Family, One Soft Power’ (OFOS) Policy, delivered the opening speech, while Assoc. Prof. Dr. Preeda Akranuchoti, Dean of the Faculty of Communication Arts, Chulalongkorn University, welcomed the attendees. Mr. Chookiat Sakveerakul, representative of the Subcommittee on Soft Power in Film and Series, gave a report, and Mr. Prasop Rian-ngern, Director-General of the Department of Cultural Promotion, Ministry of Culture, gave the welcoming address. On this occasion, Professor Dr. Wilert Puriwat, President of Chulalongkorn University, shared insightful perspectives with students participating in the project. 

Dr. Surapong Suebwonglee, Chairman of the Subcommittee on Driving the ‘One Family, One Soft Power’ (OFOS) Policy, stated that this initiative focuses on creating a highly skilled workforce to increase income opportunities and improve the quality of life for people across the country. It also aims to reduce social inequality in Thailand by developing skills in film production. The project consists of various activities that emphasize learning and enhancing storytelling and filmmaking skills for participants at all levels, with the goal of fostering a new generation of skilled individuals. In addition, the courses go beyond basic knowledge by inviting world-class experts to lead workshops and further develop participants’ skills.” 

Professor Dr. Wilert Puriwat pointed out that participants in this course would not only gain filmmaking skills but also play a crucial role in driving the national economy, especially through soft power, which serves as a tool to attract international attention and generate economic value for Thailand. He highlighted the importance of branding and presenting one’s identity, making Thai soft power unique. The project aims to inspire young people, hoping that they will grow into capable filmmakers under the guidance and support of experienced professionals through this initiative. 

The project features a range of activities, including the following: 

1. Five prototype courses accredited by Chulalongkorn University: 

• Basic Acting Direction 101/2024: Prototype Curriculum 
• Basic Visualization for Director 101/2024: Prototype Curriculum 
• Breakdown and Scheduling (Update 2024): Prototype Curriculum 
• Movie Production Budgeting (Update 2024): Prototype Curriculum 
• Basic Cinematography Directing 101/2024: Prototype Curriculum 

2. Five online VDO courses provided by the Thai Film Directors Association: 

• Basic Acting Direction 101/2024 
• Basic Visualization for Director 101/2024 
• Breakdown and Scheduling (Update 2024) 
• Movie Production Budgeting (Update 2024) 
• Basic Cinematography Directing 101/2024 

3. Two workshops from the Thai Film Directors Association: 

• 10 Slides of Mistakes (2024 Acting Direction Workshop) 
• Center of the Storms (2024 Filmmaking Planning Workshop) 

4. Seven discussions from the Television Scriptwriters Association: 

• From Scriptwriter to AI Writer 
• From Scriptwriter to Showrunner 
• From Scriptwriter to Novelist
• From Scriptwriter to Online Writer 
• From Scriptwriter to Webtoon Creator 
• From Scriptwriter to BL (Boys’ Love) Writer 
• From Scriptwriter to the Global Market

5. Four camps hosted by the Faculty of Communication Arts, Chulalongkorn University: 

• Nitade X3 Film Camp Bangkok 
• Nitade X3 Film Camp Khon Kaen
• Nitade CommXpert 
• Chiangmai Fantastic Film Lab 

All activities are offered free of charge. Those interested can follow updates and apply for participation via https://www.facebook.com/commartschulaofficial/. 

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