Chula BBA Students Win First Prize at NHH International Case Competition 2025 in Norway 

Chulalongkorn University extends its heartfelt congratulations to the students of the Bachelor of Business Administration (BBA) program, Faculty of Commerce and Accountancy, for bringing pride and recognition to both Thailand and the university by winning first place at the NHH International Case Competition 2025, held from September 21–26, 2025, in Bergen, Norway. 

The NHH International Case Competition (NHH ICC) 2025 is a prestigious global business case competition for undergraduate students, organized by the NHH Norwegian School of Economics. The event provides a platform for students from top universities worldwide to come together and tackle real-world business challenges. 

This year’s competition saw participation from leading universities across the globe, including: 

• American University of Beirut 
• Aarhus University 
• Ateneo de Manila University 
• Babeș-Bolyai University 
• Copenhagen Business School 
• Norwegian School of Economics 
• Universidad Panamericana 
• University of Alberta 
• University of Hong Kong 
• University of South Carolina 
• Thammasat University 

The case challenge for 2025 focused on developing practical business strategies that not only drive growth but also prioritize sustainability. 

The winning team from Chulalongkorn University’s BBA program includes: 

• Ms. Naruethai Tongcharoensukchai 
• Ms. Jidapa Pataradool 
• Ms. Weerin Arunsakul 
• Mr. Thanathorn Tantipiriyakij 

The team was advised by Asst. Prof. Dr. Roongkiat Ratanabanchuen. 

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