Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

Students of the Faculty of Engineering, Chulalongkorn University have been awarded an MGA Award in recognition of their innovative design for their fire-resistant Smart Suit which uses IoT technology for connections and online activations to store data therefore reducing the risks and increasing the safety for firefighters at work in real time.

Sasin School of Management, Chulalongkorn University is set to become a focal point for DEI (Diversity, Equity, Inclusion) efforts. It is launching the “IDEALS” policy in partnership with Steps to establish the Neurodiversity at Work Research Center (NWRC), Thailand’s inaugural research center focused on exploring possibilities for individuals with varying perceptual abilities to access employment opportunities, thus fostering a sustainable business community. 

Chulalongkorn is Piloting Generative AI in teaching and learning while recommending national strategies to promote AI literacy and usage to increase work efficiency, as humans must enhance their potential and competency before being replaced by AI.

“Insight Wat Pho” an innovation for society by a Chula Architecture lecturer is a companion application that helps visitors plan and make the most out of their visit to Wat Pho. With helpful info on how to get there and points of interest, to fun features, such as AR (augmented reality) floor plan of Wat Pho and “Yak Wat Pho” hunt game to find the Wat Pho’s Giants, the app can help visitors have a trip that is more meaningful and enjoyable.

Lung cancer, the earlier it is detected, the greater the chance of being cured. King Chulalongkorn Memorial Hospital urges everyone to have regular check-ups of lung health, as well as introduce the medical technology and medicines that help prolong life and support quality of life for patients

Chula Veterinary Science Lecturers have successfully developed a Serum Test Kit to Identify Canine Atopic Dermatitis (CAD) caused by dust mites. With a Gold Medal from the Swiss Innovation Contest, the test kit is guaranteed to help identify the allergens with greater precision to ensure correct treatment.

For the first time in Thailand, lecturers at Chulalongkorn University’s Faculty of Pharmaceutical Sciences have successfully developed antibody from tobacco plants with inhibitory effects on the growth of cancer cells in laboratory animals. This signals hope for access to effective cancer medication and treatment at a lower cost.