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Faculty of Communication Arts

Master of Arts in Strategic Communication Management (MSCM)

การจัดการการสื่อสารเชิงกลยุทธ์

Quick Information

HIGHLIGHTS

1.5

YearS Full-time

Duration

Two Program Pathways to Choose from
Learn from Top-Notch Professors and Practitioners in the Field
Exchange Program with over 50 Partner Universities
Mandatory Study Tours for Real-World Learning

ADMISSION

SEE DETAILS

CONTACT PROGRAM

International Programs Office

Faculty of Communication Arts

Chulalongkorn University

+66 2218 2215 (ext. 102-106),
+668 6304 1007
inter.commarts@chula.ac.th

Overview

The Master of Arts in Strategic Communication Management (MSCM) offers you the time and space to explore theories and practices in communication management.

Designed to prepare you for a career in the field of marketing communications, and information management. Central to our teaching and research is the relationship between theory and practice. Our teaching and research sit firmly in an international context. Prospective graduates are equipped with the knowledge and ability to strategically manage information and communication in an international and the increasingly media-laden environment. Students can choose between 2 pathways: Plan A: Thesis and Plan B: Professional Project.

WHY this program
at Chula

1 Two Program Pathways to Choose from

Students can choose a program pathway that fits their needs: either Plan A: Thesis Pathway or Plan B: Professional Project Pathway. Generally, a thesis pathway is a thorough study of a phenomena based on academic discussions. Rather than focusing on a single case, it looks to provide an analytical discussion that can be applied to a wider context and implication. While Professional Project Pathway is smaller than a thesis in size, it usually focuses on a single case study. Students can also apply for financial support to present their work at an international conference of their choice. For details of courses offered, download our brochure here.

2 Learn from Top-Notch Professors and Practitioners in the Field

Students will have the opportunity to study with eminent professors from institutes located in the United States, Australia, England and other European countries. Joint research projects with students, academics and researchers of these foreign universities are also possible.

3 Exchange Program with over 50 Partner Universities

In conjunction with institutions of higher learning overseas, students are encouraged to spend a semester abroad to experience new lifestyles in different parts of the world. Tuition is waived by the host institution. We also welcome inbound foreign exchange students! For details, please visit our Exchange Program page here.

4 Mandatory Study Tours for Real-World Learning

As part of the curriculum, students will have opportunities to visit institutions of higher learning, important historical and cultural sites, as well as companies and agencies involved in communication industries.

Career Opportunities

The Faculty of Communication Arts has an outstanding reputation in various areas such as journalism, advertising, mass-communication, public relations, motion pictures and still photography, speech communication and performing arts.

The Communication Management program is designed to provide intellectual and professional tools needed in developing a high standard of graduates who are equipped with a thorough understanding of both national and international communications and are capable of managing a full range of communication. Graduates from the program work in the following fields:

Entertainment
Television
Reporter
Writer
Copy Writer
Director (stage, TV, performing arts)
Marketer
Brand Building
Public Relations
Advertising
Event Organizers
Communication Planner in Governmental agencies and private sector

Admission

Eligibility Criteria

Holding a Bachelor’s degree or an equivalent
Having any of English proficiency test scores as follows:
- IELTS : 6.5
- CU-TEP : 79
- TOEFL: Interputer-based: 79; Computer-based: 213; Paper-based: 550
Applicants will be exempted from the English proficiency test if they are a graduate of a degree program approved by the responsible government board in which English is the medium of instruction.
Meeting all rules, regulations and requirements as stipulated by the University now and in the future.

For details, please visit our Admission Page, here.